Workshop Outline: “My Dear Dress-2”
Duration: 2 hours
Participants: A group of 10-15 is ideal to ensure everyone has time to share and interact.
Workshop Preparation
Please let participants know in advance:
- What to Bring: A dress (can be a photo) that holds personal or cultural significance, ideally symbolizing themes of empowerment, resilience, or transformation.
- Reflection Prompt: “What does this dress symbolize for you?”
Workshop Day Agenda
Part 1: Storytelling (30 minutes)
- Personal Stories: Each participant shares a 2-minute story about their dress, focusing on its deeper meaning.
Part 2: Art and Fashion as Powerful Tools (20 minutes)
- Examples of Impact: Sharing stories of how art and fashion intersect globally, creating both cultural and personal impact.
- Reflection Prompt: How might clothing hold power beyond its practical use?
Part 3: Story Exchange (30 minutes)
- Dress Swap Activity: Participants exchange dresses and take time to prepare an “altered” version of the dress’s story, retelling it from the perspective of the original owner.
Coffee break (10 minutes)
Part 4: & Collaborative Creation Concept (30 minutes)
- Imagining a Collective Dress: Together, we’ll brainstorm ideas for a “One for All” dress representing everyone’s stories.
- Materials, Design, and Colors: What best reflects unity and resilience?
- Purpose and Display: Where could this piece live? Museum, shopping mall, conceptual art installation? We’ll discuss visibility, impact, and intended audience.
Guided Reflection and Feedback (10 minutes)
In closing, participants will reflect on how storytelling serves as a powerful marketing tool, especially in conscious fashion, where consumers seek brands with authenticity and values. By sharing personal stories, participants can see how storytelling builds emotional connections and strengthens brand identity in ways that resonate with today’s socially conscious audience.
